This is the fourth lesson of the Search Engine Optimization Guide lessons, in which we will talk about keywords.
When I started 216, I was motivated only by the desire to help young people, and to introduce them to the size of the opportunities and possibilities available through online business and marketing.
My whole goal was to disseminate my knowledge and information, without paying attention to the right way to disseminate this knowledge and information.
I didn’t care about identifying the keywords around which my topics would turn, and I didn’t care basically to know what research words these young people, whom I would like to help, use.
In fact, this has made my time and effort not the result it deserves.
Luckily for me, I learned my lesson quickly. I realized the importance of searching for keywords before writing a topic, and understood how to use them correctly.
This actually paid off and the results of my subjects’ appearance were completely different in search engines.
What are Keywords?
Keywords and semantic words are all terms that refer to one thing.
Keywords: Key phrases that are targeted by site owners, creators, or web pages creators, for the purpose of releasing search results for these words.
Keywords are the other side of search query.
Search Query is the word that is actually used by search engine users to access content on the Internet.
The keyword is the word that is targeted in a content, as an attempt to define search engines that the content revolves around that word.
Of course, Sieu professionals use search words as a source for keywords. This means that there is often a perfect match or match in the meaning, between keywords and search words.
But that’s not the only scenario (there are a lot of people who use keywords randomly in their subjects like I used to).
In fact, everything that happens on the Internet starts by typing a keyword in a search engine. Knowing these search words enables us to understand the user’s need, and then create content that corresponds to that user’s needs.
In order to reach your target visitors, you must use the right keywords on your site pages.
Of course, this is not enough for you to appear in the initial results, so you think search engines go beyond just getting the right words and using them.
The idea of keywords is very similar to learning the language of who you want to talk to. There is no better way to communicate an idea to your audience than to learn how to express it.
There is no way to identify their method, except by knowing and understanding the research words they use in the search.
Keywords types
Keywords are divided into three types, depending on the length of the keyword, respectively:
Short-tail keywords
This type has short keywords consisting of only one or two words. Keywords are also very general. So they get a very high percentage of research.
Competition for these words is also difficult, especially for new sites.
An example of these words: cars, diet, courses.
Medium-tail keywords
These types of keywords are larger (short sentences) and more specialized, compared to general and short keywords. Competition for them is medium-difficult.
An example of these words: jeeps, diets for pregnant women, English courses.
Long-tail Keywords
This type of keyword is a long, specialized and more targeted sentence. Competition for them is at the lowest level compared to before (this does not mean that it is easy for any site owner).
The level of search for these words is also at its lowest level compared to the other two types.
An example of these words: 2017 jeep cars used for sale, a diet system for pregnant women without exercise, and free English courses for beginners.
The most important ways to get keywords
Getting the right keyword for your site is a very important step for your site to reach initial search results. There are a lot of ways to get successful keywords, the most important of which are:
Study competitors
Study the top five blogs in the field you’re competing for, you’ll get great and varied ideas by monitoring the keywords of competitors.
Take advantage of Google Auto-Complete
Once you type a word into Google, you’ll get a small drop-down list with the most important suggested keywords.
Of course, this feature works according to the experience of search engine visitors, Google will choose the most used search words from researchers.
Note: The suggested words will begin with the word you wrote. For more versatile words, make a distance before the word you want.
Question and answer sites and forums
Sites like Quara, Yahoo Answer or Google Answers can be a great sources of keywords.
Through these sites, you can find out which things are on your audience’s mind, and through it you can get a lot of important keywords.
Forums are also a very important source for keywords, depending on the amount of interaction in these forums on specific topics. As we have reminded us above, the same way to address the public is to learn the language in which they speak.
Question-and-answer sites and forums are a good source of knowledge of the audience’s language.
Social Media Websites
One of the most important and successful ways to get keywords is to take advantage of hot events on Social Media Trends.
Follow-up and quick reaction in writing a topic about these events are very important here.
Ways to get keywords, which are mentioned above, are very important. But after you reach a particular word, analyze that word in one of the tools for obtaining keywords.
You can get a lot of information about any keyword through these tools. From this information: monthly search rate, lists of other words related to this word.
Top free keyword tools
Google Keyword Planner Tool
This is the best free keyword search tool ever. This instrument provides you with a lot of keyword information, such as click value, competition range, and monthly search rate. All of this is provided free of charge.
Bing Keyword Research
Bing has this tool so it is a highly quality and efficient tool. You can generate more keywords based on the content of your site.
But in order to take advantage of this tool, you must be a member of Bing webmaster tools (you can easily create an account).
Ubersuggest
Another great free tool for keywords, once you type a word and press the Suggest button, you’ll get a wide range of keywords. Arranged in alphabetical order.
Soovle
This free instrument will give you a list of keywords based on auto-complete search engines.
The keyword source here is not only from Google but also from Yahoo, Bing, Amazon and YouTube.
Top paid keyword tools
SEMrush
This tool is one of the best tools ever for professionals. It is a more than great tool with a lot of features.
It’s a tool dedicated to overcoming competitors, giving you the ability to follow the competitors’ keywords. You then take advantage of the opportunity to find a keyword through which to outperform them.
Semrush is not only a keyword tool but an integrated tool for improving search engines.
Keyword Tool
This tool helps you find out: what internet users are looking for. It suggests more than 500 keywords for each word you write. It suggests keywords based on the language of your choice, and uses Google’s automatic complement feature, to get more suggested keywords.
Moz Keyword Explorer
Moose is one of the most important and best sites ever, in terms of improving search engines in general. It has a lot of tools, chief among them this tool for keywords.
When you type any keyword, this tool will give you the top 10 keywords in search engines. It also allows you to get information about keywords used by competitors.
Where do I put keywords on the pages of my site?
Once you have the right keywords, you need to know wherever on your site pages, you should put these keywords. It is assumed here that the keyword is the central word around which the content of your web page revolves.
Your goal here is to get Google and the visitor together to understand that this web page is talking about it. So you have to use this keyword, intelligently, wisely and in the right places. These are the most important places to put the keyword in:
Page title (In Title)
The page title is almost the most important element on each web page, very important to have the keyword in the address for the visitor and search engines together.
Page Link (In URL)
Links are the way search spiders use to move from one web page to another. Having the keyword in the page link will give an idea of the content of the page to search engines, and is also important to the user.
Page Description (In Description)
Although Google has announced that page description is not an important element in improving search engines, this item still matters to the user, and still appears in search results.
Also, when a user’s search word matches a description, it appears in bold in search results.
In the content of the text page (In Body)
You should use the keyword in the content of the page, if the content of the page is an article, for example: you can put the keyword in the front of the article, and sometimes in the content of the article itself.
Subheadings (In H2, H3,H4)
The subheadings in the article are the main points that the article deals with, which are hierarchically divided, H2, which is the most important, followed by H3. It is important that the keyword exists in the subheadings.
Note: The keyword should be used wisely and intelligently, we did not put places upstairs, in order to make you do it automatically without understanding.
Look at it from this direction: if there’s a topic about keywords and how to use them, like this one.
It is natural that the title of the article and the link of the article and description contain the word, and it is natural that the word is repeated in many places while dealing with the subject.
Keep in mind the places we have taken up, but this must be at the expense of the quality and context of the world.
It is worth mentioning that Google is constantly evolving in how to understand keywords intelligently, and has been able to understand the keyword around which each web page revolves, even if it is not used in the positions we mentioned above.
Keyword tips you should follow.
